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Five Reasons the CFO Should Care About Sustainability

26 June 2012

CFOs have gone from being fancy accountants to co-drivers of corporate strategy.

We no longer worry only about quarterly results. We also focus on strategies for long-term growth.

As you know, long-term growth can't be separated from issues of economic, social and environmental policies.

In other words, a CFO's job really is about using resources wisely and ensuring that an enterprise is strong enough to thrive for decades to come.

Sustainable, if you want to call it that.

So the words "CFO" and "sustainability" really do belong together.

Risk mitigation. Cost savings. Opportunity Creation. Productivity gains. Employee retention.

That's how to speak the language of the CFO when you're talking about sustainability.

In fact, I'd like to lay out five reasons that CFOs should care about sustainability.

They are:

1. You can cut costs and enhance efficiency.

2. You can mitigate risks.

3. You can open up new competitive and revenue opportunities.

4. You can drive innovation.

5. And you can improve employee development and retention.

Let's take them one by one, starting with cutting costs.

Click here to read the full story.

By Holly McCarthy, GreenBizCheck

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