Green, Cost Effective Marketing
When marketing your business it is important to reduce costs and risks of waste. Here are some methods that will maximise your return and minimise the strain on the environment:
1. Start a Google Adwords Campaign: You can directly target your audience down to keyword search
2. Submit your business to local business directories and free advertising websites
3. Make the most out of social media: Start a Facebook campaign and regularly update your Twitter and LinkedIn accounts.
4. Research on SEO techniques to maximize the traffic to your website.
5. Start a Blog for your business: Write some interesting posts in regards to the products and services your business offers
6. Email a monthly newsletter out updating your clients on new products and services and interesting news within your industry
7. Create partnerships with other organisations
8. Join local clubs and business development groups
9. Use your organisational contacts and partnerships to network
10. Lastly, use 100% recycled paper for anything that needs to be printed and try to keep it at a minimum.
It is important to keep our environment in mind when marketing your business. Establish a positive green image and put sustainable marketing methods in place.
By Zoey Jurss, GreenBizCheck
